There are seven different types of logos: abstract, mascot, emblem, a letter mark, wordmark, pictorial, and combination. These different logo styles are favored in different situations.
1. Abstract Logos
These logos usually have no obvious subject associated with them by themselves. In other words, it gives you no indication of what they sell base on the logo alone. For example, Pepsi sells soda/pop beverages. Instead of using the package design or something liquid related to the logo, they use a circle with red and blue abstract shapes. You may consider this type of logo if you plan to be versatile in your products or services if you have unique, modern, or original ideas and goals, or want to create an air on mystery associated with your brand.
2. Mascot
Remember back in high school, at a football game, and there would be some person in a character or animal costume running around. Mascot logos are like those people, except they are illustrated. A good example is a sports team. Take a look at the Florida Gators. These logos tend to have a more cartoon-like feel to them. Brands that use these types of symbols are fun, lively, and family-oriented. These are also fun because you can give it personality and a voice. Mascots are kind of like your brand ambassador.
3. Emblem
An emblem logo usually refers to logos, a symbol that generally has a badge-like or family-crest like appearance. For example, the BMW and many other car company logos are usually emblem logos. Companies with this logo typically want to come across as vintage or classic. These logos are also useful for badges, stamps, or embroidered uniforms. Companies that have been around a while or have a rich history may want to consider this type of logo.
4. Letter mark
Letter marks are one to three letters, sometimes abbreviations, of a company name. For example, Warner Brothers Studios is simplified to "WB." These letter marks make it easier to fit on their media products. It also makes it easier for the audience to remember, especially when on the go. Companies with long or hard to pronounce names may want to consider this type of logo. If they also have a finite amount of room for their products.
5. Wordmark
The company's full name is also its logo, and it easy to identify by the font is referred to a wordmark logo. Companies with short terms, simple phrases, or unusual names are most likely to use wordmark logos. The most popular and famous example is Google. Google embodies all of the word mark requirements. It is only five letters making it short. It is easy to say, making it simple. And the term "Google" is unusual because it doesn't describe what the company does. Consider a word mark if your company's name is a relatively new company or think its style will help spread your brand awareness.
6. Pictorial
A pictorial logo is an image or symbol that can be identified without any words or letters. For example, Target's red bullseye is easily recognizable without the name "Target" written under it. Newer companies want to be careful with this type of logo because they can come off as generic or unoriginal. This type of logo is mainly used when a well-established company has a famous robust brand and wants to simplify its pre-existing logo.
7. Combination
Lastly, combination logos are the bringing together a letter or wordmark with an abstract or a mascot, or a pictorial type of logo. For example, the Burger King logo is a combination of a word mark and a pictorial logo. These types usually have the company's name integrated into a symbol but did not look like an emblem. Companies may want to use this type of logo if they are going through merging two different companies or having a global audience that may have trouble relying on just a word or image.
Which type of logo is your favorite? Which would you choose for your company?
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