Branding your company is like cooking a delicious meal for your client. Selection and preparation of ingredients like logo design, SEO, web design, and social media marketing are important. Some large companies need elaborate preparations spiced up with hosting services, PPC ads, Google Ads, or web maintenance for extra flavoring, while small businesses are happy with simple and sweet solutions such as custom WordPress design and website usability consulting. Focusing on the main ingredients, logo design, SEO, web design, and social media, here is the how you organize these items to prepare your company to cook up a winning marketing strategy:
🍽 Pre-Prep: Know Your Dinner Guest (Client)
Before you even gather the ingredients for your brand, it is important to know who you’re cooking for. What is their taste? What feeling do you want your client to have when they purchase your product of service? Are they calm and assured what they purchased is useful or are they exited and ready for more of your services? Gather demographics of who you are serving and create a profile of their likes and dislikes. Also determine why they might prefer a competitor over your business.
🍭 Step 1: Logo Design
This ingredient is the identifier of your company. It is what a client first sees and what they will use to look for you in the future. Check to see if your logo needs a good clean up or if you need to buy a whole new one. This is the base of your whole branding dish, so it is suggested that you obtain a logo first before starting other projects. Make sure you have fresh versions for print and digital marketing meals. If you need help, hire a designer or an agency to act as your supplier to create a logo with these versions ready for you.
🍪 Step 2: SEO
Search engines, such as Google, act as supermarkets for businesses. Gather keywords to add flavor your content. Bake them into your headings, subheadings, and body copy of your marketing content. This will not only attract the client you want to serve, but it also gives your business EAT (Expertise, Authoritativeness, and Trustworthiness) for Google Crawlers. Use Google Analytics to act as a timer, so you know when to heat up or cool down your content with new or different keywords.
🍰 Step 3: Web Design
Web design is like a cake, it has a few layers. The first layer should be the design. Gather and have a designer mix your logo, photos, videos, testimonials, and any other content you want visitors to see into a design. Before moving on to the next layer, stop and view a sample link and adjust areas with user experience in mind. The second layer is web development. Using a CMS, such as Wix, provides a great structure and allows a variety of plugins and custom HTML to work in harmony. After the design phase, view another sample link to make sure it functions well or notify the developer to adjust where need. Don’t forget to check your smaller plate, aka your mobile device. The last layer is launching and web maintenance. Your website is out of the oven and ready to be consumed. Maintaining a steady flow of web traffic can be like working in a kitchen, exhausting, and distracting if you’re in running your whole business. But customers are always hungry for fresh content, so it is suggested that you hire professionals to act as supporting cooks for your website, keeping it working for customer satisfaction.
🍩 Step 4: Social Media
There is a whole buffet of platforms out there. Start off with one platform that your target demographic uses the most. Then slowly build your plate with other platforms. Focus on informing potential clients that you’re out there, then move on to selling when you start gaining momentum and building a community. Use social trends, hashtags, and influencers like you would a fork and knife, to get a piece of the market. Use popular existing trends or create one to interact with your customers. This is important when creating brand loyalty. You want existing clients to keep coming back once they are satisfied.
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