To determine whether your company needs an app, we must first ask two questions: what is the purpose of an app, and how is it different from a mobile website? Mobile apps are desirable because they are convenient, work offline, and enhance a specific service for a business. Let's take furniture companies, for example. Often, they will develop an app so that when a person picks a particular piece of furniture, they can see what it looks like in the space they want to place it (check out IKEA Place). It solves their customers’ problem of wondering if their product will work within their space. A mobile-friendly website often offers none of these features because furniture companies use their website for online shopping (assuming the customer already knows what they want) or to inform customers about their stores. In conclusion, think about what your company does and will an app enhance or hinder the customers’ experience. Make a pros and cons list before taking action.
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