1. Quantity of Projects
How many web projects are you going to have one person do? If you are hiring someone for in-house work, it is not unusual to hire someone who can design and code. They only have one website to work on and maintain. This method is desirable if you want to work one-on-one with a person and have a pre-established timeline for web-related tasks. Suppose you will have many websites; for example, you are a marketing agency or a company with many branches. You may want to break apart the tasks of designing and coding. Development tends to take longer to do than designing and requires precision. If a developer has to create designs (including multiple revisions) then develop them, it may extend the project launch date to an impractical date. A reminder that the longer you don't have/update a website, the more potential clients you lose. People tend to go faster if they have one task to focus on.
2. Quality of Work
How much do you value fantastic quality in design and functionality? As mentioned in the previous point, development takes longer and requires precision. Prototyping, testing, and working out the bugs takes a lot of technical problem-solving. On the other hand, design usually involves researching and figuring out how to make information understandable, unique, and visually appealing. Designing takes a more psychological approach to problem-solving. Requiring one person to switch between these skills can be mentally taxing if they are in charge of many web projects. As a result, shortcomings in either the design or the development side will emerge. These shortcomings could hurt your brand if they interfere with the customer experience. Hire two separate people if you want to maintain high-quality standards applied to every project.
3. How Much Can You Pay Your Designer
What is your hiring budget? The salary range for either can vary wildly. This may come as a surprise, but people who specialize in one skill frequently demand more money. Related to the previous point, people who specialize in one skill often create better quality work, bringing better web experiences that accomplish your business goals. But you must make sure you have enough money for two people plus a cushion for future salary raises. Someone who emphasizes both skills is usually new to the workforce, hoping to be a jack-of-all-trades. Hiring this type of person may be desirable if you are a start-up or small business with limited funds to engage with.
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