Here are some fears that may be going through the mind of a designer. Understanding these fear will help you, the client, understand why certain topics are mentioned in initial conversations.
1. Rejection
Designers need you, the client. If you are price checking, mention that first. You don't want to fall in love with their process only to discover you can't afford them. If it turns out you don't need their services, make sure you mention why and avoid "ghosting" them. Some designers may be waiting for a reply before starting another project. At the end of a project, they may be eager to sell you more of their services. Listen for skills that can help improve your business or remind them that the finished project was the only item you had a budget for at the moment. Ongoing projects are what keep their business running. If you enjoyed working with them, hold their info for further projects.
2. Con Artists
Unfortunately, many think design services should not be paid for when looking for simple designs. If it is as simple as you feel, do it yourself for free in your spare time. There is no need to hunt for a designer or agency if you can develop what you need yourself. Think about the skill you provide to others. If someone asked you to do it for free, would you? Other cons like to offer exposure as a way to cheat designers just starting out. Unless you are famous, the designer is supposed to be helping you increase your exposer. Ask about licensing and always use a contract. Don't be intimidated to involve lawyers to make sure a deal is fair for all parties. Their design tools and livelihood cost money. Save up money for a design/marketing budget.
3. Wasting Time
When you are running a business, sometimes time management can be difficult. Establish a timeline with your designer. For example, sending a Google Meet Chat on Friday at nine, every two weeks with a launch date on October 12, 2021. Businesses often use late fees to deter flaky clients. Plan on sticking to it unless an emergency comes up. If an emergency does come up, contact your designer. If they have to reschedule, ask for a specific time and date. They may be willing to waive late fees for unforeseen circumstances.
4. Not Taking Suggestions
Designers are more than pixel-pushers; they have ideas as well and it is their job to apply their knowledge. Remember, the designer is an expert and you went to them for a reason. They are open to listening to your ideas and wants, but if it gets in the way of clear communication or goes against the goals discussed, expect push-back. If you feel uncomfortable with their suggestion, ask for an explanation or an example. The designer usually has mood boards, idea maps, or diagrams that you and the design can revisit together. If you are still insistent on the change explain why this is a chance for both parties to learn something.
5. Bad Reviews
Designers do their best to make the experience enjoyable or at least easy because no one likes bad reviews. But no one is perfect and sometimes a project does not go well. If you are angry or displeased and must leave a bad review, please, try not to resist merely saying "they suck" because that gives them nothing to fix and comes off as subjective. Bad reviews are even more frustrating when they are vague. Be specific. Did a designer not ask you the right questions? Did they not listen to your needs? Did they not keep in touch? Did they not deliver on time? Was payment difficult? Did the end result not turn out as you hoped?
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