Here are some fears that may be going through the mind of a client. Understanding these fear will help you, the designer, understand why certain topics are mentioned in initial conversations.
1. Affordability vs. Need
Clients know they need your service, but they also need to know how much you cost. There are several ways to let them know your cost: have "packages" on your website detailing what is included, and add the total cost based on charging. If they call, bring the price up right after finding out what specific service they need: either mention your starting cost or ask what their budget is and decide a fee based on what is reasonable for both parties (this way, maybe for seasoned salesperson).
2. Scams
Unfortunately, we live in a world where scammers exist. To ease both client and designer's mind, always use contacts. There are many free templates that you could google, or you can visit this website https://www.approveme.com/contracts/. Don't be afraid to contact a lawyer to make sure everything is safe and legal.
3. Wasting Time
No one likes doing work only to have it never used. Get to know your client and initially ask questions about the client's goals and reason for needing your service. Establish a timeline and limit the number of revisions so the project isn't going on forever or the client doesn't "ghost" you. Have overdue fees in place. Have reminders or warnings in place for clients when they are getting near the end.
4. Not Being Listened To
It can become frustrating when someone doesn't understand you. For designers, if your client is making corrections take notes when they are speaking. If they speak vaguely, don't be afraid to interrupt them, even if it seems rude. You can reply as such: "I hate to interrupt you, but can you explain what you mean by ________, or do you have an example of ________." If they send a confusing email reply with a request to specify or set up a call. These replies show you care about what the client is saying, and communication will become easier.
5. Sucky Results
When a client comes to a designer, they are looking for a problem they have to solve. Discover the problem. Do extensive research before you start designing. If they have a marketing team, ask them to be included in the beginning meetings. Look at successful projects with similar goals. If a design needs maintenance after completion, leave instructions for the client. We want our clients to be successful.
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