1. Builds your brand
Your brand is the voice of your business. We want to be honest about our skills, products, company culture. Still, sometimes there is a pressure to impress that leads to overly formalized impersonal tones. By having your website, you can humanize your business. Are you a small family-owned business? You can have an about page that dives into the proud heritage and your family's loyalty to your community. Does your corporation do a lot of charity work? You can blog about it on your website to show you care about your customers.
2. Social platforms are unreliable in the long run
I bet your thinking: well, I can build my brand on social media. While this is partly true, it isn't wise to rely on social media forever. Does anyone remember Myspace, Vine, Google+? With new generations usually means new social media. If a particular platform starts to lose enough usage, it will shut down. If it shuts down, you lose all the work you have built. Having your website allows you to keep everything in a safe place. Plus, you don't have to worry about social media regulations. For example, if you're a gynecologist and want to post a diagram on how to use a product safely in a private area, you might get flagged on social media. The algorithm cannot tell the difference between pornographic vs. educational material. This post would be safe on your website.
3. You can have a worldwide audience
"www" stands for the worldwide web. It is nice to have a local audience. Still, sometimes the economy hits hard, and relying on just local communication is being a little risky. With your website, you can reach people around the world who can purchase your product or service. It is like traveling without physically having to travel. When the local economy recovers, you now have local and international clients that you have helped, leading to worldwide brand recognition and opportunities for new business growth.
4. Passive income is possible
It is still hard work depending on how you go about it. Most importantly, this can help you make extra cash even after you "clocked out" your regular work hours. One way to sell digital assets on your website. Most popular with designers like myself, you can create mock-ups, templates, video courses, or vector art without worrying about delivery charges. Another way affiliate marketing and ads. You could promote other products or companies related to what you do on your blog. Amazon is the most popular company that offers this service. For ads, be careful not to use too many that your website feels too crowded.
5. Small businesses can compete with big business
Relating to having a worldwide audience mentioned earlier, having an international voice use to be for big corporations that could pay to advertise on billboards and tv. You can now promote your business with your website and reach the same audience if you are a small business that sells similar products to a large corporation. Compete and compare with demonstrations on your website.
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