There are 3 types for websites you can build depending on what type of business you are.
1. Informational Websites
Informational websites are for businesses that heavy rely on their in-person experience and branding. Potential clients use these websites to discover the vibe of your business or to research the important info they need to participate.
Goal: To drive foot-traffic to your business.
What to include in an informational website:
Home Page
About Page
Mission Statement
Core Values
Give Back Programs/Charity Events
Photo Gallery
Blog
News/Current Event Focused
Contact Page
Location Info
Potentially a map or Google Map integration
Inquiry Form
Types of business that should use this type of web model:
🎓 Educational Centers/Schools
📷 Photographers
🎗️ Non-Profits or Charities
✈️ Travel & Tourism Agencies
📰 News Media
📢 Public Speakers
⚖️ Lawyers
💼 Corporate Businesses
2. Service-Based Websites
Service-based websites are websites that sell a business’s services. Visitors will be looking for information about how to contact the business, book an appointment, or purchase an educational course or software.
Goal: To increase the number contacts, appointments, or purchases.
What to include in a service-based business website:
Home Page
Plenty of Call-To-Action Buttons
Chat bot
About Page
Mission Statement
Core Values
Services Page
Description of services and/or features
Blog
Build industry authority with articles using Google EAT model:
E - Expertise
A - Authoritativeness
T – Trustworthiness
FAQ Page
Contact Page
Trouble Ticket Link or Help Phone Number
Location Info (optional)
Question-based Form
Types of business that should use this type of web model:
🪮 Salons
☕ Cafés & Restaurants
📧 E-Learning Platforms
☎️ Consulting Firms
💻 Software Products
🏖️ Hotels & Travel Resorts
🩺 Health & Wellness (Dentists Offices, Urgent Cares, etc.)
🏗️ Design Agencies (Graphic, Architecture, Construction, Interior Design)
3. Ecommerce Websites
Ecommerce websites are built as online stores where the visitor becomes a customer.
Goal: Get visitor to complete the purchase.
What to include in an ecommerce website:
Home Page
Plenty of Call-To-Action Buttons
Walk the visitor through the sales process
About Page
Mission Statement
Core Values
Origins of Materials or Manufacturing
Products Page
Search Bar (applicable for large inventory)
Product Description
Color Options (for clothes or custom products)
Ingredient List (for make-up or food)
Private Policy and/or Return Policy
Rating/Comments for Testimonials
Blog
Build industry authority with articles using Google EAT model:
E - Expertise
A - Authoritativeness
T – Trustworthiness
Gift Guides
New Product Announcements/Improvements
Contact Page
Trouble Ticket Link or Help Phone Number
Location Info (optional)
Message Based Form
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