1. It builds trust with your audience
People assume that if your website is outdated that the information on that website is also outdated. Having new content and graphics says that you are still working, active, and aware of what is going on in your field. People buy from people and places they trust. If your website looks like it was made in the early 2000's it is time you updated it with a designer.
2. There are new devices to view your website on
Phones, iPads, tablets, laptops, desktops, and more! All these different devices have different screen sizes. Your old website can't adjust photos, graphics, or text to fit the devices your viewers will use. You want to update your current website to be responsive so that your viewers can understand your website easily on whatever device they use most frequently.
3. It is good for search engine optimization
According to Google, updating your content helps you appear higher on the search results page. Older sites tend to get pushed back to the third or fourth page, and rarely do be people go beyond the first page of Google. Include a blog where you can post new content regularly onto your website. This lets you educate your audience about your field while also keeping you in their mind for a more extended period of time.
Comments