First off, what is responsive web design? Isn't all web design responsive? Responsive web design is a website that is functional and legible on multiple devices: desktop computers, tablets, and mobile phones. Yes, all successful websites are responsive, but you be surprised how many companies are using old websites that are not responsive and are losing attention from potential clients. Here are three reasons to make sure you ask your web designer to make your website responsive.
1. People are searching for you on multiple devices
According to vpnmentor.com, as of 2019, global web traffic usage by the device is 51.6% mobile phones, 44.1% laptops & desktops, and 4.2% tablet devices. You want your website to be to appear on desktop and mobile devices. Remember, mobile phones have small screen real estate, keeping info bullet points or in short paragraphs, also having photos mobile-ready can be helpful. The typical mobile photo size is 640 x 320 pixels, but there might be some exceptions. Ask your designer if you are unsure or adjust the photo to ensure quality remains clear.
2. Better for SEO
SEO or Search Engine Optimization allows your website to appear in search engines such as Google. Designers used to separate two separate websites for desktop and phones, but now they can create one design, and developers can make it function for all devices. Currently, you don't have repeat information. Google's and other search engine's algorithms require direction, and responsive web design allows a more direct path.
3. Reduced Bounce Rate
Consumers' time is short and valuable. You want your website to load as quickly as possible in your browser. According to Google, page loading speed is faster with responsive web design. They reduce bounce rate or, in other words, people exiting from your website right after they click on it. Often longer load times turn people off due to the thought of your web page is broken. For faster load time, refer to the first point have photos ready and shorter content. Think of your website as a presentation. Which presentations do you enjoy more interesting, concise, and to the point or long, tedious, and confusing ones?
Comments